Thursday, February 27, 2014

Google Webspam Reporter: Scrapper Report

Recently, Google launched a tool to report about Scrapper site

Here is screenshot:

Is this tool important to me?

The answer is yes if you're annoyed with the fact that other sites scrapping your content and ranking higher in Google search results. This is the right opportunity to officially raise your voice against them.

Who are the beneficiaries?

E-commerce Websites
Product Review Websites
and many more...

Alert for?

Content Scrapper sites

I was digging through search results to find various other forms/tools to report issues such as paid links, copyright content or other apart from Webspam Reporting Form. Following are my findings:

1. Paid Links

2. Objectionable Content

3. Malware

4. Other Google Products

5. Something else is wrong

6. Copyright and other legal issues

7. Personal/private

8. Phishing

9. Rich Snippets

Click here for the Webmaster tools page listing all of them.

Have fun reporting Webspam!!

Monday, February 24, 2014

Google Easter Egg: Blink HTML

Google Easter Egg: You can hunt it in Google search results by typing
"blink html"

Here is screenshot.

Read more here

Happy Easter Egg Hunting!!

Thursday, October 17, 2013

Google Hummingbird Australia 2013 | Google Birthday Press Event

Google has new search algo named Hummingbird.

This one is more precise & return better search results according to Google search executive, Amit Singhal.

More here:

Hummingbird is released a month ago. However, I haven't noticed any drop in search traffic in Australia. I believe it's main focus is to show better results for complex queries and also to integrate various things such as knowledge graph, comparison features & improved exploration for answers & songs

There are also some other stuff shared by Google in the press event:

#tags in Google SERP
Comparison feature in search results
Local Store Suggestions
New Design for Tablets & phone with richer answers
Improved Exploration for Answers & Songs
Better Conversation on Android Search App
Notifications, Reminders & "Hotwording" on iOS Google search app

Tuesday, June 11, 2013

Google Bomb: Miserable Failure Back Again in Knowldge Graph results

Just saw this morning, the Miserable Failure search term is showing George Bush picture and link to George Bush search results in Google.

Hopefully, Google will manually intervene and tweak their search algorithm and remove it.

More posts related to Google Bomb:

Matt Romney Google Bomb

Italian Bar Girl In India linking to Sonia Gandhi Wikipedia Page

Thursday, May 23, 2013

Google Penguin 2.0 Spam Report

I came across this Post Penguin 2.0 Spam Report form while going through Matt Cutts tweets:

Google  Penguin Spam Report Doc

I appreciate the efforts put by Google to contact the webmasters and users. While there are few speculations that some people will abuse it by submitting the genuine sites. However, I believe there are always pros and cons attached. Google must have some process in place to deal with these abusers. In the mean time, feel free to report the spammy websites through Google Penguin Spam Report doc as mentioned in Matt Cutts tweet.

Happy Spam Reporting!

Wednesday, May 22, 2013

Google Penguin 2.0 (4th Release) Rolled out worldwide including Australia

Google Penguin 2.0 Update

The long wait is over: Matt Cutts aka Google guy officially confirmed the Google Penguin 2.0 or the fourth release of Penguin update in his blogpost:

 "About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide."

It will be interesting to see in the coming week what are the changes inflicted by this algorithmic update.

Just for an overview for the people who are wondering what is Penguin?

This is just another algorithmic update by Google search engine which is focused on links, anchor text and over optimisation. 

Here is list:
  • Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
  • Penguin 2 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
  • Penguin 4 on May 22, 2013 (impacting 2.3% of queries)
 For more details, check this article on Searchengineland,com

Wednesday, November 21, 2012

Click Frenzy Online Bonaza or Mega tech Clickfail, Miserable failure, Online sale that stopped the nation, Australia 2012

Lessons to be learned from the failure of Click Frenzy, 2012

An online sale that was meant to stop the heartbeats of a nation, actually failed to deliver as expected by the Australian online consumers. Instead, it set up numerous 101 things not to do for online marketing.

Correct me if I am exaggerating the fact that you can't copy a successful idea like black friday and cyber monday and apply it to Australian online market without a backup plan. In strong words, try to be innovative rather than imitating the success achieved oversees by some big companies or brands. Show us some thing new, creative & unique rather than forcing the usual 40% Xmas sales which is happening at every website now a days.

Why Click Frenzy is termed as Clickfail?

It was billed as one of the most epic, awesome and earth shattering sale that has ever been happened to this secluded part of the world know as AUSTRALIA.The most awaited phenomenon that's going to be happened to Aussie customers - Online discounts that will make you go crazy and spend all your hard earned money. However, all the false hopes & dreams get shattered and smashed to the ground with a error message: Server is busy.

Reasons for #Clickfail:

  • Site was not prepared technically to handle 1 million users
  • Amateur Technical team that is not ready to handle these type of disasters.
  • Primarily focus: To generate more excitement & personal information gathering rather than providing Australian consumers with a great discounts online.
  • More cheaper deals online especially international websites.

Lessons to be learned:

  • Get Basic correct: Big brands needs to take a leaf out of The Book of Eil that they need to get basic correct and then look for stars.  
  • Adequate resources to handle Online Tsunami like Click Frenzy
  • Focus on customers not on their personal information like email id to bombard them with spam.
  • If you're doing anything that is related with technical aspects please get the experienced IT team not handyman.
If you have anything to say please feel free to spam the blog with your valuable comments :)

Happy Online Shopping!!