It’s now confirmed that Verizon bought Yahoo search business for nearly $5 billion excluding Yahoo Japan, Alibaba shares and several other non-search related business assets.
What does it mean for Digital Marketing: SEO, Paid Marketing?
For search marketing experts such as SEO and PPC experts, gurus, marketers, managers and performance analysts. There is not big change in what they do in their day to day life activities like digital ad campaigns on Yahoo platform such as Yahoo Gemini and Brightroll. Yahoo organic search is already driven by Google so no need to worry much. Watch this space for any future changes to search engine marketing.
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