Marketing Management Assignment -II

	Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution. Correct Answer Exclusive Your Answer Exclusive Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine Your Answer Capital , Machine Select The Blank Question ________ planning determines the number , location and ownership of warehouses. Correct Answer Warehouse Your Answer Logistics Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form True/False Question Marketing involves a backward communication from consumer to producer Correct Answer True Your Answer True Multiple Choice Single Answer Question Maximum number of new product ideas come from Correct Answer Internal sources Your Answer Customers True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer False True/False Question Firms that lack promotional capabilities rely on middlemen. Correct Answer True Your Answer True Select The Blank Question ________ concept increases the efficiency of economic system Correct Answer Marketing Your Answer Marketing Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :- Correct Answer Diet coke Your Answer Diet coke Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Oligopoly Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer Damaged goods , Inventory obsolescence , Transportation Your Answer Damaged goods , Inventory obsolescence , Transportation Multiple Choice Multiple Answer Question Commercial sources have following sources Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Packaging , Mass media Multiple Choice Single Answer Question The traditional approach towards uncertainity is Correct Answer Binary Your Answer Tertiary Multiple Choice Single Answer Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production Correct Answer Product Value Analysis Your Answer Profit Value Analysis Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible True/False Question Secondary data is cheaper and faster to collect than primary data Correct Answer True Your Answer True Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing Your Answer Marketing True/False Question Image building pricing objective reduces the price war among competitor. Correct Answer True Your Answer False Multiple Choice Single Answer Question These are tentative explanations of problem, formulated on the basis of insight and knowledge about the problem Correct Answer Hypothesis Your Answer Hypothesis Multiple Choice Single Answer Question It is the process of identifying smaller markets within a larger market. Correct Answer Segmentation Your Answer Concentration Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Not accurate , Time consuming Your Answer Not accurate , Time consuming Multiple Choice Single Answer Question The tool used for future decision making in 'True Ambiguity' scenario is Correct Answer Non-linear dynamic model Your Answer Option valuation model Multiple Choice Multiple Answer Question Characteristics for effective market segmentation are: Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible Select The Blank Question A change in quantity demanded of a product is caused by a change in its ________. Correct Answer Price Your Answer Price Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of response Correct Answer Reinforcement Your Answer Reinforcement Select The Blank Question Specific ________ emerge from broad stratefgies Correct Answer Tactics Your Answer Tactics Multiple Choice Multiple Answer Question Shorter distribution channel results in Correct Answer Limited market coverage , Reduced costs Your Answer Reduced costs , Limited market coverage Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue. Correct Answer Demand elasticity Your Answer Demand elasticity Match The Following Question Correct Answer Your Answer Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition Only one seller and no competition permitted legally Monopoly Pure monopoly Few sellers but account for bulk of industry's sales Oligopoly Oligopoly Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic Select The Blank Question ________cost accounting measures the cost of producing and ignores the cost of non-producing Correct Answer Traditional Your Answer Modern Multiple Choice Single Answer Question This involves combining two or more levels of a channel under one participant's control. Correct Answer Vertical integration Your Answer Vertical integration True/False Question Group influence is weak both in product and brand choice in Decline stage of Product life cycle Correct Answer True Your Answer True True/False Question Inndustrial goods are sold to end-users for personal consumption. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Demographic Multiple Choice Multiple Answer Question Disadvantages of Primary data are : Correct Answer Cost factor , Time factor Your Answer Cost factor , Time factor Multiple Choice Multiple Answer Question These products move through short channels: Correct Answer Eggs, Bread , Clothing , Cement Your Answer Eggs, Bread , Clothing , Maruti 800 Car Multiple Choice Multiple Answer Question What is Marginal cost? Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue Your Answer The additional cost of each unit of product True/False Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions. Correct Answer True Your Answer True Multiple Choice Single Answer Question This data is originated by original research through observation/ enquiry Correct Answer Primary data Your Answer Internal data True/False Question The demand for a specific brand within a product category is called selective demand. Correct Answer True Your Answer False True/False Question Systems are formal and informal rules and regulations that complements the company structure Correct Answer True Your Answer True Select The Blank Question ________ measures actual sales and not intentions to buy Correct Answer Market tests Your Answer Simple trend analysis Multiple Choice Single Answer Question Recovery stage in business cycle is also called Correct Answer Upswing Your Answer Upswing Multiple Choice Single Answer Question It refers to the relatively more durable company arrangements and relationships Correct Answer Structure Your Answer Strategy Select The Blank Question A speciality product is ________ intensively distributed than a shopping product Correct Answer Less Your Answer Less Match The Following Question Correct Answer Your Answer Wide market coverage is achieved. Intensive distribution. Intensive distribution. Helps in the process of matching demand and supply. Marketing channel Marketing channel No intermediaries between producer and consumer. Direct channel Direct channel Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration

Marketing management True/False Question Economic forecasts are available from industry trade associations Correct Answer False Your Answer True Multiple Choice Single Answer Question This strategic posture takes the current industry structure and its future evolution as given and then react to the opportunities the market offers Correct Answer Adapters Your Answer Adapters Multiple Choice Single Answer Question Members of this group are average white and blue collar workers who aim for better living Correct Answer Middle class Your Answer Middle class True/False Question Demand is highly elastic for industrial goods Correct Answer False Your Answer True True/False Question Executive judgement technique may be used to supplement other techniques Correct Answer True Your Answer False True/False Question Product variety marketing presents different choices to set the companys' product apart from competitors. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing marketing functions Correct Answer Trade discount Your Answer Trade discount Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Marketing intermediaries , Customers , Competitors Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals Your Answer Rites , Myths , Style True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True Your Answer False Multiple Choice Single Answer Question These groups tend to informal behavoiur and there is continuous interaction among people Correct Answer Primary Your Answer Membership Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation Your Answer Forecasting , Departmentalisation , Specialisation True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria. Correct Answer True Your Answer False Select The Blank Question ________is a strong internal stimulus impelling action Correct Answer Drive Your Answer Attitude Multiple Choice Single Answer Question It is a paid form of non personal communication. Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question These are the characteristics of services Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Mechanised and automated , Quality control is tough Multiple Choice Single Answer Question It is the process of influencing one's behaviour by sharing ideas, feelings and information. Correct Answer Communication Your Answer Feedback Multiple Choice Multiple Answer Question What are variable costs? Correct Answer Material , Labour Your Answer Material , Labour Select The Blank Question ________ method is suitable for products with a stable demand pattern Correct Answer Simple trend analysis Your Answer Simple trend analysis Multiple Choice Multiple Answer Question Money is invested by way of Correct Answer Debt , Equity Your Answer Debt , Equity , Return Match The Following Question Correct Answer Your Answer This refers to the number of product items within each product line. Product depth Product depth This includes all product item's a company offers. Product mix Product mix This is a group of products that are related. Product line. Product line. This is the total number of product lines. Product breadth Product breadth True/False Question Distribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer False Match The Following Question Correct Answer Your Answer Air-freight It is the best quality type of transportation available. Inventory carrying cost It increases as the quantity ordered increases. It is used to transport petroleum products to refineries. Order processing cost It decreases as the quantity ordered increases. The advantage is speed and flexibility in carrying small loads. Pipe-line It is used to transport petroleum products to refineries. True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction. Correct Answer True Your Answer True Select The Blank Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Industrial Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility Correct Answer Standardisation Your Answer Opportunities Multiple Choice Single Answer Question What is Market Penetration? Correct Answer Existing product-Existing market Your Answer Existing product-Existing market Multiple Choice Multiple Answer Question Conditions for a Successful Communication are : Correct Answer Sender transmits message , Receiver receives message Your Answer Sender transmits message , Receiver receives message , Message has meaning Multiple Choice Multiple Answer Question Advantages of Zone pricing Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices Your Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices Multiple Choice Single Answer Question The tool used for decision making in 'A range of futures' scenario is Correct Answer Technology forecasting Your Answer Analogies and pattern recognition Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control. Correct Answer Planning Your Answer Planning Multiple Choice Multiple Answer Question Forecasting methods for existing products are Correct Answer Simple trend analysis , Correlation method , Market tests Your Answer Simple trend analysis , Market tests Select The Blank Question Japan's major productivity gains are the results of social changes brought about by ________ Correct Answer Statistical quality control Your Answer Michael Porter's model for Industry Analysis Select The Blank Question ________ research involves using past experiences to find solutions to marketing problems Correct Answer Historical Your Answer Historical True/False Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit Correct Answer True Your Answer True Select The Blank Question Satisfying ________ reduces tension Correct Answer Need Your Answer Need Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour Correct Answer Family Your Answer Family Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept Your Answer Optimisation concept , Total cost concept , Inventory carrying cost concept Select The Blank Question ________ is a modern plant consisting of modules centered around a stage in the production process Correct Answer Flotilla concept Your Answer Statistical quality control Multiple Choice Single Answer Question Product should be considered from the point of view of Correct Answer Customer Your Answer Customer Multiple Choice Single Answer Question It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour Correct Answer Culture Your Answer Culture Multiple Choice Multiple Answer Question Research design is classified as : Correct Answer Function , Methodology Your Answer Methodology , Predictive , Experimental Select The Blank Question Product ________ plays a major role in distribution strategy. Correct Answer Awareness Your Answer Promotion Select The Blank Question Concentration on that segment of market which has the maximum number of people is called ________ Correct Answer Market fallacy Your Answer Market aggregation Multiple Choice Multiple Answer Question Concept of marketing includes study of Correct Answer Transaction , Transfer , Exchange Your Answer Transaction , Exchange Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True Your Answer True

Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.

Correct Answer Exclusive

Your Answer Exclusive

Question The tangible inputs in a business are

Correct Answer Capital , Machine

Your Answer Capital , Machine

Question ________ planning determines the number , location and ownership of warehouses.

Correct Answer Warehouse

Your Answer Logistics

Question Production creates which type of utility

Correct Answer Form

Your Answer Form

Question Marketing involves a backward communication from consumer to producer

Correct Answer True

Your Answer True

Question Maximum number of new product ideas come from

Correct Answer Internal sources

Your Answer Customers

Question A channel's length is also called as horizontal dimension.

Correct Answer False

Your Answer False

Question Firms that lack promotional capabilities rely on middlemen.

Correct Answer True

Your Answer True

Question ________ concept increases the efficiency of economic system

Correct Answer Marketing

Your Answer Marketing

Question A diet conscious person after playing football is thirsty. He opts for :-

Correct Answer Diet coke

Your Answer Diet coke

Question ________ exists when a few large independent firm accounts for bulk of an industry's sales.

Correct Answer Oligopoly

Your Answer Oligopoly

Question Total cost concept includes

Correct Answer Damaged goods , Inventory obsolescence , Transportation

Your Answer Damaged goods , Inventory obsolescence , Transportation

Question Commercial sources have following sources

Correct Answer Advertising , Packaging , Sales persons

Your Answer Advertising , Packaging , Mass media

Question The traditional approach towards uncertainity is

Correct Answer Binary

Your Answer Tertiary

Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production

Correct Answer Product Value Analysis

Your Answer Profit Value Analysis

Question Characteristics of Effective segmentation

Correct Answer Actionable , Measurable , Accessible

Your Answer Actionable , Measurable , Accessible

Question Secondary data is cheaper and faster to collect than primary data

Correct Answer True

Your Answer True

Question ________ directs the flow of goods and services from the producer to the ultimate consumer

Correct Answer Marketing

Your Answer Marketing

Question Image building pricing objective reduces the price war among competitor.

Correct Answer True

Your Answer False

Question These are tentative explanations of problem, formulated on the basis of insight and knowledge about the problem

Correct Answer Hypothesis

Your Answer Hypothesis

Question It is the process of identifying smaller markets within a larger market.

Correct Answer Segmentation

Your Answer Concentration

Question Drawbacks of Survey of Buyer's intention method are

Correct Answer Not accurate , Time consuming

Your Answer Not accurate , Time consuming

Question The tool used for future decision making in 'True Ambiguity' scenario is

Correct Answer Non-linear dynamic model

Your Answer Option valuation model

Question Characteristics for effective market segmentation are:

Correct Answer Actionable , Measurable , Accessible

Your Answer Actionable , Measurable , Accessible

Question A change in quantity demanded of a product is caused by a change in its ________.

Correct Answer Price

Your Answer Price

Question ________ leads to generalisation where similar stimulus generate the same kind of response

Correct Answer Reinforcement

Your Answer Reinforcement

Question Specific ________ emerge from broad stratefgies

Correct Answer Tactics

Your Answer Tactics

Question Shorter distribution channel results in

Correct Answer Limited market coverage , Reduced costs

Your Answer Reduced costs , Limited market coverage

Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.

Correct Answer Demand elasticity

Your Answer Demand elasticity

Match The Following

Question Correct Answer Your Answer

Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition

Only one seller and no competition permitted legally Monopoly Pure monopoly

Few sellers but account for bulk of industry's sales Oligopoly Oligopoly

Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic

Question ________cost accounting measures the cost of producing and ignores the cost of non-producing

Correct Answer Traditional

Your Answer Modern

Question This involves combining two or more levels of a channel under one participant's control.

Correct Answer Vertical integration

Your Answer Vertical integration

Question Group influence is weak both in product and brand choice in Decline stage of Product life cycle

Correct Answer True

Your Answer True

Question Inndustrial goods are sold to end-users for personal consumption.

Correct Answer False

Your Answer False

Question Income,occupation,education, age,marital status are factors of which type of segmentation?

Correct Answer Geographic , Demographic

Your Answer Demographic

Question Disadvantages of Primary data are :

Correct Answer Cost factor , Time factor

Your Answer Cost factor , Time factor

Question These products move through short channels:

Correct Answer Eggs, Bread , Clothing , Cement

Your Answer Eggs, Bread , Clothing , Maruti 800 Car

Question What is Marginal cost?

Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue

Your Answer The additional cost of each unit of product

Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.

Correct Answer True

Your Answer True

Question This data is originated by original research through observation/ enquiry

Correct Answer Primary data

Your Answer Internal data

Question The demand for a specific brand within a product category is called selective demand.

Correct Answer True

Your Answer False

Question Systems are formal and informal rules and regulations that complements the company structure

Correct Answer True

Your Answer True

Question ________ measures actual sales and not intentions to buy

Correct Answer Market tests

Your Answer Simple trend analysis

Question Recovery stage in business cycle is also called

Correct Answer Upswing

Your Answer Upswing

Question It refers to the relatively more durable company arrangements and relationships

Correct Answer Structure

Your Answer Strategy

Question A speciality product is ________ intensively distributed than a shopping product

Correct Answer Less

Your Answer Less

Match The Following

Question Correct Answer Your Answer

Wide market coverage is achieved. Intensive distribution. Intensive distribution.

Helps in the process of matching demand and supply. Marketing channel Marketing channel

No intermediaries between producer and consumer. Direct channel Direct channel

Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration

Marketing Management

Question Sales contests, consumer contests are examples of public relations.

Correct Answer False

Your Answer False

Question Shorter production runs are required to produce large number of products in multi-segment strategy

Correct Answer True

Your Answer True

Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.

Correct Answer Exclusive

Your Answer Integral

Question Adoption rate will be higher and faster if the product has

Correct Answer Lower price , Greater utility , Compatability with society

Your Answer Lower price , Greater utility , Compatability with society

Question Types of Organisational Market

Correct Answer Reseller market , Industrial market , Government market

Your Answer Reseller market , Industrial market , Government market

Question Formal planning provides clearer performance standards.

Correct Answer True

Your Answer True

Question Market segmentation can be done on the basis of following factors

Correct Answer Psychographic , Demographic , Geographic

Your Answer Psychographic , Demographic , Geographic

Question Few large buyers do maximum purchasing in ________

Correct Answer Industrial market

Your Answer Industrial market

Question ________ product is sold for use in producing other goods or services

Correct Answer Industrial

Your Answer Industrial

Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as :

Correct Answer Concentration

Your Answer Concentration

Match The Following

Question Correct Answer Your Answer

Feedback Communication from receiver to sender Communication from receiver to sender

Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages

Decoding Interpreting the message by receiver Consumers are selective in choosing messages they receive

Noise It interferes with communication process It interferes with communication process

Question Production creates which type of utility

Correct Answer Form

Your Answer Form

Question This data is originated by original research through observation/ enquiry

Correct Answer Primary data

Your Answer Primary data

Question What are the stages in new product development ?

Correct Answer Idea screening , Market testing , Commercialisation

Your Answer Idea screening , Market testing , Commercialisation

Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock.

Correct Answer 400 units

Your Answer 400 units

Question General Electric Matrix is divided into how many cells

Correct Answer 9

Your Answer 4

Question Total cost concept includes

Correct Answer Damaged goods , Inventory obsolescence , Transportation

Your Answer Damaged goods , Inventory obsolescence , Transportation

Question ________ routinely performs all functions on recurrent, internal and external data

Correct Answer Recurrent data system(RDS)

Your Answer Recurrent data system(RDS)

Question Profits are negative in which stage of product life cycle?

Correct Answer Introductory

Your Answer Introductory

Question A diet conscious person after playing football is thirsty. He opts for :-

Correct Answer Diet coke

Your Answer Diet coke

Question Customers are brand,style and type conscious when buying ________ products.

Correct Answer Special

Your Answer Special

Question A centralised inventory means

Correct Answer Fast delivery to customers

Your Answer Building and stocking one warehouse

Question After sales service is provided in a customer orirnted firm

Correct Answer True

Your Answer True

Question Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer benefits

Correct Answer True

Your Answer True

Question Product development includes starting another business or buy businesses outside of their current line.

Correct Answer False

Your Answer False

Question Product, price, place and promotion are the 4p's of ________ mix

Correct Answer Marketing

Your Answer Marketing

Question The greatest amount of satisfaction comes from which utility

Correct Answer Possession

Your Answer Possession

Question Who provides time and place utility?

Correct Answer Intermediary

Your Answer Intermediary

Question Publicity is news carried in the mass media about a firm and its products, policies or actions.

Correct Answer True

Your Answer True

Question ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants.

Correct Answer Product

Your Answer Product

Question Services can be stored in inventory.

Correct Answer False

Your Answer False

Question When is demand price elastic?

Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

Question This discount is offered to customers to encourage them to remain loyal buyers

Correct Answer Quantity discount

Your Answer Quantity discount

Question In which stage of product life cycle , reference group influence is strong in product and brand choice

Correct Answer Growth

Your Answer Growth

Question ________is a strong internal stimulus impelling action

Correct Answer Drive

Your Answer Drive

Question "The customer is always right" is the spirit of marketing concept.

Correct Answer True

Your Answer True

Match The Following

Question Correct Answer Your Answer

Strategic organisational planning Top Management Top Management

Objectives What is to be accomplished What is to be accomplished

Strategies How to achieve objectives How to achieve objectives

Policies Constraints that limits the alternatives available Constraints that limits the alternatives available

Question It is that element of a plan that specifies what is to be accomplished

Correct Answer Objectives

Your Answer Objectives

Question New product forms and brands enter in which stage of product life cycle?

Correct Answer Growth

Your Answer Decline

Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.

Correct Answer True

Your Answer True

Question ________ is a descriptive thought that a person holds about something

Correct Answer Belief

Your Answer Belief

Question ________ research involves using past experiences to find solutions to marketing problems

Correct Answer Historical

Your Answer Historical

Question New products enter the market and old customers make repeat purchase during which stage of product life cycle?

Correct Answer Growth

Your Answer Growth

Question Product should be considered from the point of view of

Correct Answer Customer

Your Answer Customer

Question What is break down approach

Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Economic forecasts are available from industry trade associations

Question Product characteristics that influence channel selection are

Correct Answer Complexity , Perishability , Weight

Your Answer Complexity , Perishability

Question ________ leads to generalisation where similar stimulus generate the same kind of response

Correct Answer Reinforcement

Your Answer Reinforcement

Marketing Management

Question Sales contests, consumer contests are examples of public relations.

Correct Answer False

Your Answer False

Question The life cycle of product category is the shortest.

Correct Answer False

Your Answer False

Question Factors affecting demand of a product?

Correct Answer Population , Increase in buying power

Your Answer Population , Increase in buying power , Buyer preferences

Question Boston consultance group Matrix focusses on future business.

Correct Answer False

Your Answer False

Question "Law of demand" is

Correct Answer More units of product are demanded at lower price

Your Answer More units of product are demanded at lower price

Question The greatest amount of satisfaction comes from which utility

Correct Answer Possession

Your Answer Possession

Question In which phase of production era, the producer and consumer are the same ?

Correct Answer Subsistence

Your Answer Subsistence

Match The Following

Question Correct Answer Your Answer

This refers to the number of product items within each product line. Product depth Product depth

This includes all product item's a company offers. Product mix Product mix

This is a group of products that are related. Product line. Product line.

This is the total number of product lines. Product breadth Product breadth

Question What are the stages in new product development ?

Correct Answer Idea screening , Market testing , Commercialisation

Your Answer Idea screening , Market testing , Commercialisation

Question In this pricing, prices are set high to benefit from the price quality relationship that exists in many consumer's mind

Correct Answer Prestige pricing

Your Answer Prestige pricing

Question Types of Organisational Market

Correct Answer Reseller market , Industrial market , Government market

Your Answer Reseller market , Industrial market , Government market

Question Consumerism emerged in which era of Marketing?

Correct Answer Sales

Your Answer Sales

Question What are variable costs?

Correct Answer Material , Labour

Your Answer Electricity , Material , Labour

Question One mass market served with one basic product throughout is called:

Correct Answer Market aggregation

Your Answer Market aggregation

Question ________ is some characteristic of people in the market that helps in dividing it.

Correct Answer Factor

Your Answer Age

Question Who provides time and place utility?

Correct Answer Intermediary

Your Answer Intermediary

Question Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer benefits

Correct Answer True

Your Answer False

Question Demand for industrial goods fluctuate more than consumer demand

Correct Answer True

Your Answer True

Question It is a paid form of non personal communication.

Correct Answer Advertising

Your Answer Advertising

Question Optimum marketing mix is obtained using analysis, ________, implementation and control.

Correct Answer Planning

Your Answer Planning

Question Marketing arises from ?

Correct Answer Exchange

Your Answer Exchange

Question ________ is a delivery of standard of living to society

Correct Answer Marketing

Your Answer Marketing

Question Marketer tries to seek what kind of response from the other party?

Correct Answer Behavioural

Your Answer Transaction

Question ________ provides more information than Advertising and is relatively inexpensive.

Correct Answer Publicity

Your Answer Publicity

Question Types of strategic business units are :

Correct Answer Stars , Cash cows , Question marks

Your Answer Stars , Cash cows , Question marks

Question An example of Want is :

Correct Answer Continental food

Your Answer Shelter

Question It is a reduction in list price that helps marketer to adjust actual price without changing published list prices

Correct Answer Discounts

Your Answer Discounts

Question These are the characteristics of services

Correct Answer Sold on basis of benefits , Quality control is tough

Your Answer Sold on basis of benefits , Quality control is tough

Question Ways to make people do trial purchases?

Correct Answer Coupon offers , Discounts , Samples

Your Answer Coupon offers , Samples

Question ________ allowance is used to communicate about the values of the product and special event

Correct Answer Promotion

Your Answer Trade

Question This distribution limits intermediaries to one per given territory.

Correct Answer Exclusive

Your Answer Exclusive

Question Consumer behaviour is easy to understand in familiar country like India for Indians.

Correct Answer False

Your Answer False

Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations

Correct Answer Time Series Analysis

Your Answer Time Series Analysis

Match The Following

Question Correct Answer Your Answer

Customer is the focal point in Marketing Marketing

Tangible sources Capital, machines,raw material Capital, machines,raw material

Intangible sources Information, time and technology Information, time and technology

Consumer to producer Backward communication Backward communication

Question The key to successful new product introduction lies in a systems approach.

Correct Answer True

Your Answer True

Question The micro-environment consists of following components:

Correct Answer Marketing intermediaries , Customers , Competitors

Your Answer Marketing intermediaries , Customers , Competitors

Question ________ guides the development of advertisements and personal sales presentations.

Correct Answer AIDA

Your Answer AIDA

Question Market ________ is more prevalent than Mass marketing

Correct Answer Segmentation

Your Answer Segmentation

Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.

Correct Answer Underemployment

Your Answer Underemployment

Question Production creates which type of utility

Correct Answer Form

Your Answer Form

Question When is demand inelastic?

Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase

Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase , Price do not remain steady

Question Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.

Correct Answer True

Your Answer True

Question A diet conscious person after playing football is thirsty. He opts for :-

Correct Answer Diet coke

Your Answer Diet coke

Question MIS provides marketers with the right amount and type of information in a timely fashion.

Correct Answer True

Your Answer True

Question ________ describes a person's favourable or unfavourable action tendencies towards object

Correct Answer Attitudes

Your Answer Attitudes

Question Marketer has no control over setting the price in which type of market structure?

Correct Answer Competition

Your Answer Competition

Question Profits are negative in which stage of product life cycle?

Correct Answer Introductory

Your Answer Decline

Marketing Management

Question These items are directly bought by industrial buyers from producers rather than the middlemen

Correct Answer Expensive

Your Answer Expensive

Question Product classification is based on

Correct Answer Buyer behaviour

Your Answer Buyer behaviour

Question Product should be considered from the point of view of

Correct Answer Customer

Your Answer Customer

Match The Following

Question Correct Answer Your Answer

Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition

Only one seller and no competition permitted legally Monopoly Pure monopoly

Few sellers but account for bulk of industry's sales Oligopoly Oligopoly

Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic

Question The most common criteria for classifying products is based on

Correct Answer Buyer behaviour

Your Answer Buyer behaviour

Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.

Correct Answer Sales management , Advertising

Your Answer Sales management , Advertising

Question ________ product is sold for use in producing other goods or services

Correct Answer Industrial

Your Answer Industrial

Question Doctor's services in an emergency are called which type of products?

Correct Answer Unsought

Your Answer Unsought

Question ________ is an important tool for planning and controlling the firm'a activities

Correct Answer Sales Forecast

Your Answer Sales Forecast

Question Warehouses are needed when supply sources and markets are located close by.

Correct Answer False

Your Answer False

Question ________ routinely performs all functions on recurrent, internal and external data

Correct Answer Recurrent data system(RDS)

Your Answer Recurrent data system(RDS)

Question Competition develops in which stage of Product life cycle?

Correct Answer Maturity

Your Answer Maturity

Question Deciding on the number of intermediaries to be employed by a producer is called:

Correct Answer Intensity distribution

Your Answer Selective distribution

Question ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants.

Correct Answer Product

Your Answer Product

Question New products enter the market and old customers make repeat purchase during which stage of product life cycle?

Correct Answer Growth

Your Answer Growth

Question What is Market Penetration?

Correct Answer Existing product-Existing market

Your Answer Existing product-Existing market

Question Which is the products that potential customers do not know about it or they do not want yet.

Correct Answer Unsought

Your Answer Unsought

Question ________ distribution is used when a small percentage of customers account for a large part of sale.

Correct Answer Selective

Your Answer Selective

Question The reseller's assortment influences it's

Correct Answer Marketing mix , Customer mix , Supplier mix

Your Answer Marketing mix , Customer mix , Supplier mix

Match The Following

Question Correct Answer Your Answer

Biogenetic needs Hunger, Thirst Hunger, Thirst

Actual self concept How person views himself How person views himself

Others self concept How the person thinks others see him How the person thinks others see him

Personality Deference, Autonomy Deference, Autonomy

Question It is the relative difficulty in understanding or using the product

Correct Answer Complexity

Your Answer Complexity

Question Marketing concept provides a balance to the exchange process within the social system

Correct Answer True

Your Answer True

Question Pricing strategies change over the life cycle of the product

Correct Answer True

Your Answer True

Question Put the stages of adoption process in order

Correct Answer Awareness, interest, evaluation, trial, adoption

Your Answer Awareness, interest, evaluation, trial, adoption

Question Buyers are geographically concentrated in the consumer market.

Correct Answer False

Your Answer False

Question Members of this group perform unskilled work and are poorly paid. They fall near the poverty line

Correct Answer Upper-Lower

Your Answer Upper-Lower

Question Secondary data is cheaper and faster to collect than primary data

Correct Answer True

Your Answer True

Question What is Exclusive Assortment?

Correct Answer Carrying the line of only one manufacturer

Your Answer Carrying the line of only one manufacturer

Question Senses in our body are

Correct Answer Taste , Touch , See

Your Answer Taste , Touch , See

Question These are the elements of a plan that specify how objectives are to be achieved

Correct Answer Strategies

Your Answer Strategies

Question Psychogenetic needs are intense enough to motivate a person to act immediately

Correct Answer False

Your Answer False

Question A company's pricing objectives are influenced by time and circumstances

Correct Answer True

Your Answer True

Question Market means:

Correct Answer People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy

Your Answer People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy

Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.

Correct Answer True

Your Answer True

Question ________ are difficult to change

Correct Answer Attitudes

Your Answer Attitudes

Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.

Correct Answer Total cost

Your Answer Total cost

Question The research objectives are stated as ________ to be tested

Correct Answer Hypothesis

Your Answer Hypothesis

Question After sales service is provided in a customer orirnted firm

Correct Answer True

Your Answer True

Question Characteristics of Effective segmentation

Correct Answer Actionable , Measurable , Accessible

Your Answer Actionable , Measurable , Accessible

Question Firm's that lack promotional skills rely on ________ for promotional push.

Correct Answer Middlemen

Your Answer Middlemen

Question Characteristics for effective market segmentation are:

Correct Answer Actionable , Measurable , Accessible

Your Answer Actionable , Measurable , Accessible

Question Disadvantages of Primary data are :

Correct Answer Cost factor , Time factor

Your Answer Cost factor , Time factor

Question Market foreacsts are available from sources like government

Correct Answer False

Your Answer False

Question Physical distribution management includes

Correct Answer Manufacturer , Middlemen , Warehouse operators

Your Answer Manufacturer , Middlemen , Warehouse operators

Question Marketing involves a backward communication from consumer to producer

Correct Answer True

Your Answer True

Question For a low involvement regular purchase product, consumer goes through what all stages of buying process

Correct Answer Need recognition , Purchase decision

Your Answer Need recognition , Purchase decision

Question "The customer is always right" is the spirit of marketing concept.

Correct Answer True

Your Answer True